InstagramCreator-led campaigns people want to watch.
I start with what you want people to feel, remember, or do. I develop the concept, script, film, edit, and prepare each version for the platform where it will run.
Email: [email protected]

Brand collaborators
Past collaborators across technology, food, culture, media, finance, and entertainment.
Instagram
Meta and InstagramMeta
Crest
Banza
Sir Kensington’s
Taco Bell
Sheetz
Charles Schwab
Microsoft 365Spotify
Zojirushi America
PBS
Allied Media Projects
BuzzFeed
Detroit Opera
Weiss Distilling Co.
Product categories
Work by Product Category
Choose the category closest to your product to see what I made and how the product appeared in the finished work.

Food, grocery, and retail
Grocery trips, cooking, and everyday food.

Consumer technology
Show what a product changes through a recognizable real-life activity.

Beauty and personal care
Build the benefit and offer into a routine people already understand.

Entertainment and live experiences
Explain the story and show people what the live experience feels like.
Audience and performance
Current audience size, location, age, and Instagram engagement.
My community includes 376K+ followers and subscribers, led by 250K on Instagram and 75.9K on TikTok. Instagram’s last 30 days show a 9.0% engagement rate, and 73.0% of that audience is in the United States.
Instagram snapshot
Last 30 days, synced October 10, 2026
Top 25% engagement among creators with similar reach.
- 73.0% U.S. audience
- 82.2% women
- 67.9% ages 25–44
Ways to work together

Sponsored content and creator partnerships
Short-form videos and creator partnerships that put the product inside a specific joke, demonstration, or consumer question.
Campaign development
I handle concept development, scripting, production planning, editing, captions, and platform-specific versions for a broad brief.
Speaking, workshops, and hosting
Keynotes, panels, creator education, storytelling sessions, hosting, moderation, and brand or community events designed for the people in the room.
Consulting
I review creator strategy, content positioning, edits, and campaign concepts, then give practical feedback on what to keep or change.
Good Fits
My work is strongest when the brief connects with subjects already present in my videos and writing.
- Culture and identity
- Food and everyday rituals
- Lifestyle and connection
- Technology and accessibility
- Humor and observational storytelling
- Creator education and creative process
Instagram and technology briefs
I make Instagram Reels that explain creator tools, product features, and the decisions behind a finished video.
For Instagram Edits, I advised the product team, taught creators at Camp Edits, and made launch content for Edits Assistant. My background in software engineering, design systems, and accessibility helps me work with product and creative teams without losing the audience in technical language.
Read how I taught editing with Instagram Edits at Camp Edits and introduced Edits Assistant with Meta and Instagram.
For other technology work, see my Ray-Ban Meta creator partnership or current media kit.
Partnership standards
I confirm brand fit, disclosures, product claims, privacy requirements, feedback, and usage rights before the work goes live. The full standard explains how I handle campaign concerns and corrections.
Usage is part of the creative conversation. We can account for organic reposting, paid media, whitelisting, content licensing, exclusivity, and other campaign extensions when we shape the scope.
What happens after you send the brief
I track each partnership from the first inquiry through payment and any dates that still matter after the content goes live.
Check the fit and scope
I review the goal, audience, deliverables, platforms, timing, budget, usage, exclusivity, and any claim or approval requirements. If something is missing, I ask before I quote or confirm the fit.
Put the terms in writing
We confirm the fee, schedule, revision rounds, payment terms, usage rights, exclusivity, cancellation terms, and posting requirements. Production starts after the agreement is signed.
Make and approve the content
I develop the concept, script, film, and edit. You review the agreed draft, and I handle the revision rounds in the contract before the final content is approved.
Publish, report, and close out
I publish on the contracted platforms, send the required analytics, invoice on the agreed triggers, and track payment along with any active usage, exclusivity, or content-live dates.
Have a brief or an early idea?
Share whatever context you already have. I’ll reply with fit, availability, questions, and next steps. Helpful details can include:
- What you are making or exploring
- Who it is for and where it may live
- The timing and general scope
- The working budget, if established
- Any usage or exclusivity needs you already know
Send the brief to [email protected].