Case Studies

I hold a bowl of Banza pasta beneath text reading, Me fibermaxxing thinking I’m better than everyone, while a Banza box sits on the counter behind me.

Instagram

InstagramQ2 2026Content creator + speaker

I made Instagram Edits useful in a real creator workflow.

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I’m laughing beneath a Welcome to Camp Edits sign inside a playful social-media frame.

A nature hike showed people how Ray-Ban Meta glasses work while giving them a funny story to follow.

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I lift my Ray-Ban Meta glasses while making a playful face on a leafy trail beneath text about feeling better than everyone on a nature hike.

Sheetz

SheetzQ2 2026Content creator

I made a new-to-Michigan brand feel immediately familiar.

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I stretch a strand of melted cheese from a sandwich while sitting behind a large spread of Sheetz food.

Crest

CrestQ1 2026Content creator

I turned a limited-time offer into a reason to go to Costco now.

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I laugh with one hand under my chin while text says that whitening my teeth makes me think I am better than everyone.

Detroit Opera

Detroit OperaQ1 2025Content creator

I made a night at the opera feel welcoming, social, and worth planning.

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I react playfully inside the Detroit Opera House auditorium as bubbles float around me and text introduces a night at Detroit Opera for Rinaldo.

Sir Kensington’s

Sir Kensington’s2024Content creator

I grew one bold product story into a three-campaign partnership with a consistent comic voice.

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I hold Sir Kensington’s Truffle Garlic Aioli, Chipotle Mayonnaise, and Avocado Oil Mayonnaise while making an animated expression in my kitchen.

An original comedy series

Better Than Everyone Gives Every Product a Different Role

More than 85 episodes established the format. Sheetz, Crest, Sir Kensington’s, and Ray-Ban Meta each received an original premise built for the product and campaign objective.

Explore the Better Than Everyone series

I laugh over a pot of soup in a Better Than Everyone episode. — Everyday behaviors become recognizable comedy premises.

I hold two avocado halves in a Better Than Everyone episode. — Everyday behaviors become recognizable comedy premises.

Costco stories

Shopping Behavior Gives the Product a Reason to Matter

Value questions, product discovery, practical hacks, and family life turn everyday purchases into useful entertainment. The paid Crest campaign shows how that retail fluency can serve a specific offer.

Explore Costco consumer stories Explore food and grocery work

I stand in my kitchen beneath text asking whether Costco is saving me money. — Value, product discovery, and real shopping behavior shape the story.

I present groceries from a realistic Costco restock. — Value, product discovery, and real shopping behavior shape the story.

Have a product or brief?

Send the product, audience, deliverables, timing, budget, and usage details. I’ll reply with fit, availability, and questions.

Start a partnership inquiry View media kit

Viewers repeated Banza’s 20-gram fiber claim in the comments and shared the Reel 238 times.

I made Instagram Edits useful in a real creator workflow.

A nature hike showed people how Ray-Ban Meta glasses work while giving them a funny story to follow.

I made a new-to-Michigan brand feel immediately familiar.

I turned a limited-time offer into a reason to go to Costco now.

I made a night at the opera feel welcoming, social, and worth planning.

I grew one bold product story into a three-campaign partnership with a consistent comic voice.

Better Than Everyone Gives Every Product a Different Role

Shopping Behavior Gives the Product a Reason to Matter

Have a product or brief?