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RV Mendoza

Food and grocery creator partnerships

Food and Grocery Creator Work

I make videos about grocery shopping, cooking, Filipino family food, and products I use.

For a partnership, I write an original concept that fits the product, campaign goal, and the kind of content my audience already watches from me.

Discuss a food partnershipView all partnership options
I laugh over a pot of soup beneath text about making soup and thinking I am better than everyone.I point to cucumber salad in a paid Sir Kensington’s food partnership.I hold two avocado halves in a food comedy episode.
Cooking comedy, a paid integration, and an everyday ingredient each call for a different story.

Organic food content

Organic food and grocery videos

These examples show the subjects and formats I already use for food content.

Grocery discovery

Grocery shopping and product discovery

A restock, an unfamiliar ingredient, or a guess at the receipt total can carry the whole video. Each item enters the story through a decision people make while they shop.

Filipino family food

Filipino family food and care packages

My parents send care packages packed with homemade dishes, produce, snacks, and restaurant food. The exact mix tells the story of how my Filipino family takes care of me.

Food-centered comedy

Food-centered comedy

The ingredient changes how I act and where the joke goes. That gives a product a specific job in the episode, with a new premise written for each brief.

Verified paid partnerships

These case studies show the brief, the idea I made for it, and the finished work. They also include the audience response I could verify.

I hold a box of Banza pasta beside a bowl of cooked pasta in a paid food partnership Reel.

Packaged food and product education

Banza

I made Banza’s 20-gram fiber claim the reason my Better Than Everyone character felt superior, then showed the box, cooking, and finished pasta. Viewers repeated the claim in the comments and shared the Reel 238 times.

View Banza case study
I point to cucumber salad in a paid Sir Kensington’s food partnership.

Packaged food and repeat partnership

Sir Kensington’s

I made three paid campaigns across two years. Each one put the condiments in a different food moment, from a taste test to cucumber salad and a Labor Day barbecue. Together, the Reels generated 6,306 likes and 590 comments.

View Sir Kensington’s case study
I stretch melted cheese from a sandwich behind a spread of Sheetz food.

Retail launch and made-to-order food

Sheetz

I introduced Sheetz to my Michigan audience through two paid Reels and interactive Stories. The regional launch generated more than 54,000 impressions, 5,800 engagements, and 892 shares.

View Sheetz case study

For restaurant and prepared-food briefs, the Sheetz campaign is the closest public paid example. I filmed on location, built two distinct Reels around made-to-order food and the store experience, and used Stories to help people find a location.

Retailer-led proof

Costco shopping and product videos

My Costco videos cover the math behind a purchase, the products I keep buying, practical shopping tips, and what my Filipino family sends home with me. The store stays familiar while the reason to watch changes.

Explore Costco consumer stories

See comedy creator partnerships that put food, retail offers, and product claims inside the story.

Food writing and recipes

Longer food stories on my site

Recipes and first-person product opinions show how I write about food when the story needs more room than a Reel.

Food and grocery partnerships

Planning a food or grocery campaign?

Send the product, campaign goal, deliverables, timing, budget, and usage. I’ll reply with fit, availability, any questions I have, and the next step.

Start a partnership inquiryView current media kit