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RV Mendoza

Sir Kensington’s · 2024

Creative strategy · Brand partnership content · Product integration

Growing a Sir Kensington’s Partnership Across Three Campaigns

Three Sir Kensington’s Reels across two years generated 6.3K likes and 590 comments while giving every activation its own food story.

I hold Sir Kensington’s Truffle Garlic Aioli, Chipotle Mayonnaise, and Avocado Oil Mayonnaise while making an animated expression in my kitchen.

What the partnership built

Three campaigns kept the audience responding

Paid partnership Reels
3
Years collaborating
2
Reel likes
6,306
Reel comments
590

Instagram analytics reviewed July 30, 2026.

How the partnership evolved

A consistent comic voice, three different food stories

  1. The brief

    Return without repeating

    Keep a repeat partnership connected across three activations without remaking the same Reel.

  2. The creative move

    Let the partnership evolve without losing my voice

    The first Reel introduced three condiments through an exaggerated tasting ritual. The next two brought the products into seasonal BBQ stories through Better Than Everyone.

  3. What I made

    Keep the voice consistent across three activations

    Across all three Reels, I performed with heightened confidence, presented the products clearly, and shaped each activation around a distinct food occasion.

The finished work

See the campaign in motion

Watch the complete creator-led Reel package.

I hold Sir Kensington’s Truffle Garlic Aioli, Chipotle Mayonnaise, and Avocado Oil Mayonnaise while making an animated expression in my kitchen.InstagramTurning a product tasting into a mischievous ritualThe first campaign introduced three Sir Kensington’s condiments through exaggerated reactions, crispy smashed tater tots, and the invitation to “do tongue stuff.”I point to a container of cucumber salad in a kitchen beneath the Reel’s BBQ premise and paid partnership disclosure.InstagramBringing cucumber salad to the BBQI brought the partnership into Better Than Everyone and treated my cucumber salad like proof of superiority.I pose behind bottles of Sir Kensington’s Special Sauce, Truffle Garlic Aioli, and Chipotle Mayonnaise beneath the Labor Day BBQ premise.InstagramBringing fancy mayo to the Labor Day BBQI returned to Better Than Everyone with three condiments and a new holiday occasion.

What the audience said

Swipe or scroll to explore the conversation.

This is why brands use content creators!!! Love how you did this, the hand behind the product broke me

@whats_in_westchester_ny

You make me want to buy it

@sarahbejer

you had me at truffle garlic aioli 🥵 omw to the store as i type skrrrt

@finalgirlpov

But really this mayo is amazing because it’s soy free. One of my kids can’t eat soy and this is the only mayo I buy. Thanks for the coupon.

@plain.blooming

Sir Kensington’s is the BOMBBBBB!!!!

@paislyjane

Yesss only the best avocado mayo or I don’t want it!

@itsbrittwilliams

best brand of Chipotle mayo 🔥🔥 so so good 🤤

@darkn2light

Please. I need this mayo

@yoroach

i love sir kensingtons!

@jessica_ecco

Consider me influenced

@cowpoke.ky

Ooooo can’t wait to get a taste 😛

@daygo21

Also a midwesterner, this is so legit. Gonna be checking the condiment aisle for some @sirkensingtons next time I’m at the store!

@bridalpartyof5

Going through a loss this weekend, but your video and facial expressions made my day 😭 also living for the comments 💀💀

@itsbeccachan

Comments from Instagram.

Why the partnership kept working

I point to a container of cucumber salad in a kitchen beneath the Reel’s BBQ premise and paid partnership disclosure.
The cucumber-salad campaign brought Better Than Everyone into the first 2025 BBQ story.

The partnership began with a mischievous invitation to “do tongue stuff” and grew into two seasonal BBQ stories. Across three activations, the products and occasions changed, but the creative throughline stayed the same: I take good condiments far too seriously.

The first campaign established the tone

The 2024 Reel treats Sir Kensington’s products like something mischievous and slightly forbidden. I invite the viewer into the kitchen, make crispy smashed tater tots, and taste Avocado Oil Mayonnaise, Chipotle Mayonnaise, and Truffle Garlic Aioli with increasingly dramatic reactions.

The provocative opening earns attention, then quickly gives way to a clear food story. Three products, one tasting sequence, and an expressive performance make the variety easy to follow without turning the Reel into a list.

The partnership returned through a familiar joke

In 2025, the next two activations moved into my Better Than Everyone format. In the first, I bring cucumber salad to a BBQ with unreasonable confidence. I return for Labor Day with Sir Kensington’s Special Sauce, Truffle Garlic Aioli, and Chipotle Mayonnaise.

Repeating the premise creates continuity across the two seasonal moments. Changing the dish, products, and occasion gives each Reel its own reason to exist.

Consistency came from voice, not repetition

The three Reels do not follow one identical template. The first is a playful product tasting. The next two are situational Better Than Everyone stories. What connects them is the same comic sensibility: confidence that is slightly too intense, expressive performance, and products that give me something specific to care about.

That flexibility let the partnership develop over time. Sir Kensington’s stayed clear in each Reel, while every activation found a new food moment and a new version of the joke.

What repeat partnerships can build

A repeat partnership can do more than recreate a successful post. It can build familiarity while giving me enough room to keep making something specific.

Across two years, these campaigns moved from a bold introduction to a recurring Better Than Everyone series. Together, they show how a brand relationship can become more cohesive with each return without making the work feel interchangeable.

Explore my food and grocery creator work for related public stories, recipes, and paid partnership examples.

I pose behind bottles of Sir Kensington’s Special Sauce, Truffle Garlic Aioli, and Chipotle Mayonnaise beneath the Labor Day BBQ premise.
The Labor Day campaign brought three sauces into a new seasonal story.

Build a partnership that gets better each time

I can give a repeat campaign enough consistency to feel connected and enough variation to keep each story specific.

Work with me