Creator StrategyI’m Leading Editing For Connection at SXSW 2027
I’m leading Editing For Connection, a SXSW 2027 workshop about the editing decisions that shape attention, memory, emotion, and trust.
Writing
Personal stories, creative strategy, cultural observations, and ideas about what makes people connect.
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- Creator Strategy
Creator StrategyHow Adobe Briefs Creator Videos for Awareness, Consideration, and Conversion
Adobe plans separate creator assets for awareness, consideration, and conversion because each job changes the opening, demonstration, edit, and measurement.
Creator StrategyReturn on Influence 2026 From the Creator Side
My view of Return on Influence 2026 as the person receiving the brief, making the video, licensing the work, and reading the audience response.
Creator StrategyThe Contract Terms I Need Before I Film a Brand Video
Settle deliverables, usage, boosting, whitelisting, exclusivity, revisions, disclosure, music, and payment before a creator films.
Creator StrategyThe Records That Keep 5,000 Creator Relationships From Falling Apart
Discovery, contracts, rights, payment, assets, and reporting can follow repeatable processes without flattening creative judgment.
Creator StrategyWhat a 14-Message Brief Does to a Creator Idea
A creator brief needs a clear hierarchy. Fourteen mandatory messages leave the creator guessing which idea, claim, and audience action should lead the video.
Creator StrategyWhat I Found in 320 Comments on My Crest Campaign
The comments on my Crest campaign revealed shopping intent without proving completed sales. Creator measurement starts with the job assigned to the video.
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Life
Personal stories about relationships, money, growth, boundaries, self-care, and what everyday experiences reveal when you look twice.
DIY and Cry: I Flushed My Water Heater With a Bucket
I returned to the water heater that flooded my floor, flushed out the sediment with a bucket, and finished the repair I started.
Choosing between love and almond chicken
The strange hierarchy of friendship and romantic love
This Cuisinart Immersion Blender Paid Back 15% of My Costco Membership
I saved $19.50 on a Cuisinart 400-watt immersion blender set at Costco, covering 15% of my Executive membership fee with one kitchen-appliance purchase.
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Culture
Stories about identity, community, Detroit, media, belief, family history, and the systems people learn to live inside.
I'm not an individual after all
I’m obsessed with this one scientific fact: my body is an ecosystem. It makes being an ‘individual’ feel a lot less obvious.
Being attracted to “hot” people makes me feel gross.
I’ve spent a lot of time questioning attraction, conventional beauty standards, shame, and what any of it has to do with my politics or self-worth.
How sci-fi triggered my christian trauma: Pluribus
I didn’t expect a sci-fi TV finale to bring up some lore from my religious past. Thanks a lot, Apple TV+.
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Creator Strategy
A closer look at creator business, brand storytelling, content formats, collaboration, and the creative choices that help an idea land.
I’m Leading Editing For Connection at SXSW 2027
I’m leading Editing For Connection, a SXSW 2027 workshop about the editing decisions that shape attention, memory, emotion, and trust.
How Adobe Briefs Creator Videos for Awareness, Consideration, and Conversion
Adobe plans separate creator assets for awareness, consideration, and conversion because each job changes the opening, demonstration, edit, and measurement.
Return on Influence 2026 From the Creator Side
My view of Return on Influence 2026 as the person receiving the brief, making the video, licensing the work, and reading the audience response.
More to explore
Food
Recipes, snacks, drinks, memories carried through food, and culinary opinions held with unreasonable confidence.
Roasted Lemon Pepper Roasted Broccoli and Bok Choy
I roast broccoli and bok choy with lemon pepper and savory seasoning for an easy side dish that actually tastes like something.
Easiest Chicken Pot Pie I've Ever Made (With That Tater Tot Crust Thooo)
I made chicken pot pie easier and crispier with prepared ingredients and a tater tot crust.
Screw All Y'all: I LIKE COCONUT LACROIX
STOP LACROIX SHAMING ME. Also, it’s pronounced ‘la-croy.’ Get over it.