Comedy creator partnerships
Products Belong Inside the Joke
I make short-form comedy about the small choices that make people feel proud, dramatic, specific, or wildly superior.
For a partnership, I write an original premise that gives the product, offer, or feature a job in the story. Viewers can follow the joke and understand what the brand needs them to notice.
Recurring formats
Where a Brand Can Enter the Story
These formats already have a reason for products and everyday behavior to appear.
Better Than Everyone
An ordinary choice, habit, or product becomes proof of absurd superiority. Each brief gets a new premise built around the product benefit, feature, offer, or way people use it.
Explore the Better Than Everyone seriesShopping and product discovery
A purchase, price, store trip, or product find gives the video a practical question. I can use the decision itself as the comic tension while keeping the product details clear.
Explore Costco consumer storiesEveryday lifestyle stories
Food, family, technology, identity, travel, and home routines give a product a place in something I already make. I write the joke around the specific brief and the behavior people will see on screen.
View all partnership optionsPublished case studies
Comedy Built Around the Brief
Food, personal care, and technology each needed a different premise. The case studies document what I made and the audience response I could verify.
Product claim and packaged food
Twenty grams of fiber became the flex
I made Banza’s 20-gram fiber claim the reason my Better Than Everyone character felt superior, then showed the box, cooking, and finished pasta. The Reel earned 24.6K views, 239 comments, and 238 shares.
View Banza case study
Personal care and retail offer
A Costco offer gave the character something to brag about
I turned a Crest 3DWhitestrips limited-time offer into a reason to feel superior. Viewers discussed the price, said they planned Costco trips, and shared the campaign 93 times across its four placements.
View Crest case studyConsumer technology demonstration
The product features decided what happened on the hike
I used the glasses to identify plants, take photos, and send what I found. The demonstrations stayed inside a Better Than Everyone nature-hike story instead of pausing the story for a feature list.
View Ray-Ban Meta case studyEntertainment-led integration
The Product Changes What the Character Does
A claim can become the brag. A limited-time offer can create urgency. A feature can determine the next action.
I learn the brief, choose the product detail that can carry the premise, and write the story around what viewers need to see or hear. Disclosures and required claims stay clear inside the finished work.
I’ve written more about building a product into an established comedy format and what audience participation can tell a brand about a recurring format.
Comedy partnerships
Planning a Campaign People Should Want to Watch?
Send the product, audience, campaign goal, deliverables, timing, budget, usage, and required claims. I’ll reply with fit, availability, questions, and the next step.