Consumer technology creator partnerships
Technology in Real Life
I make short-form video that puts a device, app, or feature into an activity people already understand.
My background in software engineering helps me learn technical products and work with product teams. The finished story stays grounded in what somebody can do with the technology.
Published case studies
Technology You Can See at Work
The product can identify a plant, support a live editing lesson, or help a creator decide what to make after checking a Reel.
Wearable technology
A hike showed what the glasses could do
I asked the glasses to identify plants, took a photo, and sent what I found while walking the trail. The audience heard the prompts and responses, saw footage from my point of view, and followed what happened when every plant became interesting.
View Ray-Ban Meta case studyCreator tools and product education
The app appeared inside an actual editing process
At Camp Edits, I taught hooks, pacing, captions, retention, and emotional connection through the decisions I make while editing. The work included two live sessions, product demonstrations, and a partnership Reel.
View Instagram Edits case study
Creator tools and feature launch
Edits Assistant answered the question after Instagram Insights
Instagram Creators published my launch video explaining how Edits Assistant can read the response to a Reel and suggest what the creator could make next. The Reel reached 12.3 million public views in eight days.
View Meta and Instagram case studyWorking with technology brands
Technical Products, Explained Clearly
Consumer product demonstrations
I can show what a device does while I use it in a familiar activity. The feature stays visible because it changes what I can notice, make, or share.
Creator tools and workflows
I can explain an app through the creative decisions it supports, from the first idea through editing, publishing, and learning from the result.
Professional and consumer audiences
I can shape short-form video for Instagram, TikTok, or LinkedIn based on what the audience needs to understand and where they will encounter it.
My point of view
I Want Technology to Bring Me Closer to the World and Other People
That can mean identifying a plant without leaving the trail, sending somebody what I found, or editing a video so the audience recognizes themselves in it.
I start with the human activity, learn the product, and develop an original concept for the brief. Product claims and demonstrations stay specific to what the technology can support.
See how comedy can carry a product demonstration in partnerships across several consumer categories.
Technology partnerships
Planning a Consumer Technology Campaign?
Send the product, audience, campaign goal, deliverables, timing, budget, usage, and the features or claims the work needs to cover. I’ll reply with fit, availability, questions, and the next step.